A NEW TAKE ON WEALTH: GEN Z’S SOFT SAVING

A New Take on Wealth: Gen Z’s Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: gain continuously, conserve aggressively, acquire a home, and plan for retirement. But Gen Z is approaching money with a fresh point of view. Instead of focusing only on long-lasting buildup, this generation is prioritizing balance, well

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